OVERVIEW
Goldstar is looking for a marketing executive to lead its customer acquisition activities, initially focused in paid media programs such as SEM and Affiliates. The successful candidate will be a critical thinker and have significant experience doing business development in digital media. Because we are primarily a performance media advertiser, your ability to conduct analysis and make data-based decisions will inform how you operate as an “inside seller” to publishers, and will be critical to your success in our results-driven organization. You are an expert at identifying opportunities, proving a business case that creates or captures value, developing and maintaining new relationships, and finally, “closing the deal”.
The ideal candidate for this job would be highly competent at the tasks laid out here but also ready to step into a broader marketing role and take on more responsibility within the next year.
WHO WE ARE
Goldstar is the world’s largest online seller of half-price tickets to live theater, concerts, comedy and sports. We execute on our core mission to help people go out more by connecting our more than 1.6 million members with 5,000 live event producers, including everyone from Major League Baseball to Cirque du Soleil. Currently in 20 U.S. cities, we are expanding rapidly. Founded in 2002, Goldstar is headquartered in Pasadena, CA, and is 100% founder, family and employee owned.
To truly understand Goldstar it may be easier to think about what we’re not. We’re not a secondary ticket broker (we take no risk in our inventory, but act as a consignment seller whose revenue is derived from ticket service fees). We’re also not a ticket exchange or auction site like StubHub. And even though we publish discounts and it’s free to sign-up for our email newsletter, we’re not a daily deals site like Groupon.
Think of us as a club where you’re always in the know about local events, tipped off about a cool show, and given access to great deals on tickets. In fact, at Goldstar we like to say that we’re not in the business of finding buyers for our tickets, we’re in the business of finding tickets for our buyers.
WHO YOU ARE
The successful candidate will exhibit or be able to demonstrate the following:
-Attributes
Analytical & process oriented
Energetic
Organized & efficient
Possessing intellectual curiosity
Results driven
-Expert-level Skills
Basic financial modeling and experience with LTV, cohort analysis, and related metrics
Persuasive written and visual communication
Campaign optimization
Search engine marketing
Performance media planning
-Experience
Buy-side business development in digital media (3 to 5 years)
Affiliate recruitment
Inside sales
E-commerce
MBA helpful
WHAT YOU’LL BE DOING HERE
1. Set strategy for member acquisition across paid media/partner channels
2. Manage operations and program outcomes to meet three metrics: quantity of new members, cost to acquire new members (CAC), and long run quality of new member cohorts (defined by 30/90-day per-member revenue and a projection of lifetime value)
3. Lead business development efforts with external parties including large scale publishers (defined as > 100k users), channel sales partners, CPA and affiliate networks, and marketing agencies. Receive, analyze and make recommendations on in-bound inquiries. Identify potential leads, initiate outreach and develop partner pipeline. Structure partnerships and negotiate terms of complex insertion orders and other licenses/contracts (includes some minor drafting). Analyze early results and manages relationships with a view to improve performance
4. Prioritize and communicate to product group new integrations and user experience requirements from programs, including co-branded landing pages, conversion optimization features, creative/messaging of display ads, paid search campaigns, sponsored email, and tracking mechanisms to measure program metrics against benchmarks.
In addition you will be managing a Marketing Coordinator and have supervisory responsibility for the following:
1. Managing relationship with external search agency and preparing weekly analyses of new member performance.
2. Managing relationships with affiliates of in-house program and addressing administrative issues. Receiving, analyzing and making recommendations on in-bound inquiries from city-level affiliates (publishers with < 100k users). Creating monthly and quarterly invoices and submitting to AP for processing
3. Managing relationship with external affiliate network, and reviewing new affiliates/joins for approval and payment.
4. Collecting data from all departments and preparing PowerPoint presentation for monthly Company Meeting. Coordinating logistics for virtual attendees of Company Meeting. Preparing Monthly Member Acquisition spreadsheet for CFO/financial advisors
5. Creating Weekly Member Acquisition tracking report in Excel
6. Liaising with designers and programmers on development of creative materials
7. Conducting research on paid media opportunities for new market launches
8. Performing analyses of website traffic and economic value of paid search, affiliate programs, and other strategic partnerships
COMPENSATION AND PERKS
• Salary of $100-150k
• Stock options in our fast growing company
• 100% paid medical, vision and dental insurance
• Employee ‘comp’ tickets
• Other fun stuff, like Bagel Thursdays, and a work environment our Facebook fans always seem to envy.
HOW TO APPLY
If you’d like to be considered for this role, write a letter of no more than a single page that covers the following:
-Why you’re interested in this specific job
-What specific experience you have that qualifies you for the job, and
-What impact you think you would have after being in the job for several months.
You don’t have to submit a resume, but you can certainly send a link to your Linkedin or other online profile, resume or bio.